A law firm is a business like any other because every law firm wants to have a great reputation, attract more clients and retain them. Each law firm also wants to avail important information about their team to the public. That is why having a website is incredibly important. Law firm websites, just like other websites, should rank highly on search engines to improve visibility. This is important because research has shown that internet users rarely look at the second or subsequent pages when they run a search. If they find the desired results on the first page, they simply run another search with a different search term until they find what they are looking for. What this means is that your chances of getting seen or attracting more clients reduces the lower your site ranks on the search results page.
Importance of SEO
Through search engine optimization, the website of a law firm can rank highly. This is important for a variety of reasons, including:
i) Improved Brand Reputation
Internet users usually consider firms that appear on top to be more reliable, trustworthy and competent as well as the best at what they do. This means that the reputation of a law firm can improve considerably when they hire the best law firm SEO company to optimize their site. As a result, the firm can get better reviews. More reviews will also be written about the firm and this is what will solidify their reputation as the best legal services provider in the city or state.
ii) More Leads and Clients
As noted above, improved ranking brought about by professional search engine optimization will lead to improved visibility. This will in turn increase the amount of traffic the website of the law firm gets. Even with a low conversion rate, increased traffic means more clients. In case of a high conversion rate, the firm can expect to get many new clients every single day. This is great for business.
Choosing the Right SEO Company
When looking for a lawyer SEO firm to help you with reputation management and search engine optimization, there are many things you have to look at before making a decision. This is because there are many firms out there and most of them claim to be the best in the industry. To ensure you make an informed decision, you will need to consider the following factors:
Only experienced SEO firms should be given any consideration. You are looking for a firm that has been in the SEO or brand reputation management business for many years, and has served many clients. The ideal service provider must have worked for many law firms, so be sure to conduct the necessary research before making your final decision. It is important to note that the most experienced SEO companies usually offer high-quality services.
ii) Service Quality
When it comes to internet marketing, and SEO in particular, results matter greatly. You do not want to pay for a service and fail to get the desired results. For this reason, you should only consider firms that have a proven track record. Be sure to check the portfolios of the shortlisted firms to confirm that the law firm websites they have previously optimized currently rank highly on major search engines. In addition to that, you should check the current ranking of the SEO companies you have shortlisted. The website of a SEO provider must rank highly for relevant keywords. If not, you should avoid them. After all, they are not able to help themselves, so how can they help you get a first page ranking?
While you can get great returns for any money you put into search engine optimization, it is important to note that some SEO firms usually charge unreasonable rates, so it is recommended you obtain quotes from a number of law firm SEO firms and compare them before you make your final decision.
The best way to ensure you get quality services is to choose a reputable SEO firm to optimize your site. Firms that are highly-rated and reliable should be given priority consideration. Therefore, you must search for ratings, reviews and testimonials about the shortlisted SEO providers and give priority to highly-rated firms with many positive reviews.